Rick Stead

Brand:

Project: Football Score Centre

I led the design team in a SCRUM environment through the UX, front-end build and visual design of Sky Sports’ flagship scores apps; used by over 5 million people every week. This was the first Sky Sports app to utilise a hybrid web/native build so the business could deliver a synchronised experience across different platforms, as well as making considerable cost savings. I worked closely with product owners and developers to ensure the user experience was not sacrificed when compared to previous native builds, and iteratively build up product features based on the findings of user testing.

Role: user experience, design and front end development

 

Minimum Viable Product

When I joined the SCRUM team, stakeholder ambition far out-weighed what was possible within the time scales. Through a combination of surveys, interviews and user observation, I helped to develop the MVP.

Sprint Plan

Once the MVP was in place, it was possible to start sprint planning so the team could get to work on feature development and I could plan how UX work could integrate into this iterative process in order to keep the project as lean as possible.

Iterative Process

The app was then created feature-by-feature, allowing UX and testing to work alongside development and including the whole SCRUM in design decisions meant the team could focus on common goals. The artifacts below show how fidelity increased as one such feature evolved:

Evolving the Product

This process continued until the MVP was realised and the app could be released for the 2014-15 Football season. New features continue to be developed with the product going from strength-to-strength, peaking at 1.5 million concurrent users on Premier League weekends.